Backlink Profile Management
Backlink profiles are an important part of any successful SEO campaign, but because you have no control over who links to your website, there’s very little action you can take without having the right expertise. That’s where our SEO team can help.
A backlink is formed when someone puts a link on their website that points to your website
You might find a backlink on an online directory for example, where it says, ‘visit website’.
The quality of these backlinks is assessed by Google, and this helps to determine how well your website ranks in organic search results.
A profile to be proud of
If you want a clean SEO bill of health, it’s important to regularly review your backlink profile.
It’s for this reason, and the fact that you can’t control who else might link to your website, that we offer backlink profile management as a service for our SEO customers.
Keeping your backlink profile healthy
Backlinks come in all shapes and sizes, but we categorise them into healthy or unhealthy backlinks.
The more your backlink profile is neglected, more unhealthy backlinks are left to pile up, and this results in Google looking negatively at your site which can harm it’s potential to rank highly.
How do we do it?
We use our SEO software tools to regularly monitor the health of your backlink profile.
We check every single link manually, and label them as healthy or unhealthy.
For links that are unhealthy, we either submit something called a ‘disavow file’ to tell Google to ignore the backlink, or we take steps to get it removed from the site in question.
We're backlink mad!
We keep records of which backlinks that point to your website are healthy and unhealthy, re-running our software regularly to identify any new backlinks that pop up. After we’ve reviewed any new backlinks, we re-run our software again to ensure that your backlink profile has an overall good health score.
What makes a good healthy backlink?
If websites that have a backlink to your site have a high authority on Google, a little bit of that authority is passed on to your website, and that’s a good thing.
When trying to earn yourself some healthy backlinks, you might want to consider offering a longform, quality piece of content to the website owner of a high authority site, in return for a link back to you.
It doesn’t have to be an article you produce, it might be an infographic, or even a video.
If you’re wondering where to look to get good quality backlinks to your website, there’s no easy solution.
Finding the right sites to place a backlink takes time and is the result of building positive relationships. Good quality backlinks are difficult to earn and should never be paid for.
Backlink profile management is a critical part of a full SEO campaign strategy that can help your website rank higher, and avoid any possible penalties from Google
Luckily, we’re more than able to keep on top of your backlink profile for you, making sure your website remains as strong as possible.