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The team at Website Energizers
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Emerald Group Logo

Introducing
Emerald Group

Emerald Group provide IT support solutions to businesses of all shapes and sizes, helping companies use technology to grow.With a range of IT support solutions that apply to businesses from all industries, their specialist, tailored IT support assists every requirement and need.They can act as your outsourced IT support desk, being a full team of dedicated IT professionals that don’t need to take up space in your own office!

Services used

Full SEO Campaign

Our Full SEO Campaign services help increase the ranking of your website on search engine results pages and drive more organic traffic to them, leading to increased sales or enquiries.

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Attract the desired traffic

The team at Emerald IT already had a basic knowledge of websites and SEO, but weren’t too clear on how to implement that knowledge on their own website to help them gain more organic traffic from their target audience.

The content, style and layout of Emerald Group’s website needed a full audit and review from an SEO expert, and following that, a full SEO strategy needed developing so the site could be worked on to be better optimised, and to attract the desired traffic.

Increase visibility and engagement

Emerald Group wanted to achieve better organic rankings in the search engine results pages to gain improved exposure to their target audience. They wanted to appear for more high-value key phrases more often and needed a hand to achieve this.

Increased user engagement was also a goal, so they needed advice and assistance with structuring their pages and content in such a way that once users had landed on their website, they spent time there interacting with the content.

The aim was to mould the user experience in an SEO-friendly way to improve the usefulness of the website to the user, whilst keeping them interested and active.

A pathway for improvement

When optimising Emerald Group’s website, it was important that we kept their target audience in mind.

Immediate On-page and off-page activities were implemented in the early days to improve Emerald Group’s SEO. We then moved on to develop a specific longer term SEO strategy that provided Emerald with a pathway to create engaging and high-converting content, that improves their SEO and entices their target audience to engage with them.

  • 28% conversion rate
  • 59% engagement rate
  • 214% increase in page one rankings

Uncovering the best opportunities

Emerald Group no longer feel they are stabbing in the dark with the content they are publishing on their website. With extensive research and strategising, we’ve been able to uncover the best opportunities for Emerald Group to create content that fits their SEO strategy.

The team at Emerald Group see their key metrics for engagement and retention are only going up, as more people are spending a longer amount of time on their website, with more enquiries being generated.

Improve Your Metrics

Feedback from Emerald Group

We love our working relationship with Emerald Group, and the feeling is reciprocated! Here’s what Emerald Group have experienced whilst working with the team at Website Energizers.
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Swift communication, fast replies
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No request is ever too much
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Committed to finding the right solutions
“Working with Website Energizers has been a fantastic experience, with our SEO only ever improving.Whatever question we ask, we always receive detailed, well thought out answers that show a dedication to truly maximising our SEO efforts.The team are wonderful to work with, and we feel they are just as committed to our online growth as we are!”

Katie Banks, Emerald Group

Case Studies

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If you're experiencing the same challenges that Emerald Group were, we want to fix that for you.

Get in touch with us today to have a chat with the team so we can understand what problems you are facing and see how our SEO services can increase and improve your digital presence, strengthening the chance of growing your business through digital channels.

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